Company analysis
Conglomeratization: Except searching engine, Baidu Company also provides search products and Web directory; mobile search and related products; social products; UGC-based knowledge products; location-based products and services; music products; PC client software; and Web, image, and video search services. In addition, the company offers online marketing services. Thus, Baidu is a multi-dustry company.
Globalization: In addition to Baidu.com, Baidu provides various international products and services in local languages to users in other countries, including its Japanese search services at Baidu.jp. at www.baidu.jp, which targets the Japanese market. Moreover, Baidu has a Thailand version of hao123: http://th.hao123.com/, and an Arabic version of Baidu Knows in Egypt.
Vertical integration: Baidu Company has subsidiary company which is called hao.123 , and it is controlled by Baidu company. Baidu has valuable vertical products in areas such as travel, e-commerce and location based services to bring users the information they want as quickly as possible on both desktop and mobile devices.
Horizontal integration: Baidu cooperates with other companies, such as CNTV, China Unicome, 58Tongcheng, Fenghuang and ZOL and so on. And Baidu own their companies in the same field, such as Baidu TV company.
Media Synergy: Baidu company promote their products by using some Chinese Online media, such as CNTV which is Chinese online television. Thus, Baidu is well versed with media synergy.
Main Activities: Baidu company will design and produce their own new mobile product, which is called eye aims. It is "Chinese Google Glass".
Subsidiaries: Hao123 Company belongs to Baidu, which is about internet searching website.
Globalization: In addition to Baidu.com, Baidu provides various international products and services in local languages to users in other countries, including its Japanese search services at Baidu.jp. at www.baidu.jp, which targets the Japanese market. Moreover, Baidu has a Thailand version of hao123: http://th.hao123.com/, and an Arabic version of Baidu Knows in Egypt.
Vertical integration: Baidu Company has subsidiary company which is called hao.123 , and it is controlled by Baidu company. Baidu has valuable vertical products in areas such as travel, e-commerce and location based services to bring users the information they want as quickly as possible on both desktop and mobile devices.
Horizontal integration: Baidu cooperates with other companies, such as CNTV, China Unicome, 58Tongcheng, Fenghuang and ZOL and so on. And Baidu own their companies in the same field, such as Baidu TV company.
Media Synergy: Baidu company promote their products by using some Chinese Online media, such as CNTV which is Chinese online television. Thus, Baidu is well versed with media synergy.
Main Activities: Baidu company will design and produce their own new mobile product, which is called eye aims. It is "Chinese Google Glass".
Subsidiaries: Hao123 Company belongs to Baidu, which is about internet searching website.