the origin and meaning of the name and logo
“Our name was inspired by a poem written more than 800 years ago during the Song Dynasty. The poem compares the search for a retreating beauty amid chaotic glamour with the search for one's dream while confronted by life's many obstacles. "…hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights were waning, and there she stood." Baidu, whose literal meaning is “hundreds of times”, represents a persistent search for the ideal”.
--Robin Li
And the idea of logo of "bear's paw" is from "hunters tour mark bear paw", and it is very similar to "analysis search technology" said by Robin Li. Thus, the icon constitute a baidu search concept, and became baidu logo.
--Robin Li
And the idea of logo of "bear's paw" is from "hunters tour mark bear paw", and it is very similar to "analysis search technology" said by Robin Li. Thus, the icon constitute a baidu search concept, and became baidu logo.